In the wake of increasing demand for gender equality, traditional gender-biased division of colours and prints in kids’ clothing looks hopelessly old-fashioned.
As a formula, blue cars for boys and pink princesses for girls simply don’t make the cut anymore. Mothers and fathers are increasingly expecting to dress their kids in current unisex styles. What’s more, they are seeking out individual designs by smaller companies, rather than the garments mega-chains offer.
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